02 · Performance Marketing
Paid Social
On paid social the account structure is close to solved and the creative is not. We run a disciplined creative testing pipeline that puts enough distinct concepts into the auction each month to actually find the winners.
Monthly
new creative concepts shipped
CAPI
server-side events on every account
Blended
CAC as the reporting headline
How we approach it
The working method.
- 01
Concepts, not variations
Ten colour variants of the same ad is not a test. We test distinct angles — a new objection, a new proof point, a new format — because those are the changes that move a CPA.
- 02
Production built for volume
An in-house edit pipeline means we ship a meaningful batch of new concepts every month instead of waiting on a quarterly shoot.
- 03
Read it honestly
Platform-reported ROAS is a claim, not a measurement. We triangulate with blended CAC, incrementality tests and post-purchase surveys before making budget calls.
Scope
What is included.
Scoped per engagement — not every item applies to every client, and we will say which ones do not.
- 01Meta and Instagram campaign management
- 02LinkedIn campaigns for B2B and considered purchases
- 03Monthly performance creative production
- 04Static, motion and UGC-style concept testing
- 05Conversions API and server-side event setup
- 06Audience, exclusion and retention architecture
- 07Creative fatigue monitoring and refresh cycles
- 08Post-purchase survey attribution
Common questions
About paid social.
We produce it. Performance creative needs to be made by the people reading the performance data — handing a brief to a disconnected studio is the slowest possible feedback loop.
Let's find out what your numbers are actually saying.
Send us access and we will come back with an audit — the measurement problems first, the opportunities second. No slide deck of stock photography.